To Pin or Not To Pin? The Female-Driven Social Media Site is Incredibly Addictive. Image Credit: Flickr

As a mother to an eight month old, you would think the main reason I am not getting enough sleep would be the new baby in our home.  But really I stay up late into the night while my husband and daughter sleep because, with iPhone tightly in palm, I am pinning the night away.

In the wee hours of the night, as my cat snores loudly at my feet,  I decorate the dream house that I so badly want down to the last corridor carpet. I collect images of the places in the world I visited and loved, along with pins of cities I cannot wait to see. I articulate my sense of personal style with images. I have gathered the recipes of foods I love to make and foods I will learn to make. I define my core feminist beliefs through pinning.

Oh and I have planned pretty much every one of my daughter’s birthday parties, every year until she is about 16 years old.

As “girly” and “silly” as this may seem, the number of women using this social networking site in droves is serious business. But do the statistics on women collecting and sharing pictures mean that Pinterest is just for females? The Salon’s Mary Elizabeth Williams describes Pinterests’ gender problem, saying that the gender gap exists even online:

Pinterest is a Great Tool to Organize Upcoming Milestones, Real Or Imagined. Image Credit: Flickr

This intensifying social media gender gap reveals a great deal both about how social media works and how conservative ideas about gender find themselves reproduced online…I remember years ago people saying, ‘Online communication is going to be gender neutral. This is great!’ But the same patterns show up everywhere.

The article, “Pinterests’ Gender Trouble,” goes onto state that “pinning” has become such a female activity that many sites are popping up offering “manlier” versions of the social media site, such as Dart It Up, Gentlemint, and Manterest.

Seriously guys? Are men that insecure and immature that even pinning has to somehow feel “manly” in order for you to do it?

True Story. Image Credit: Flickr.

While this may be a reality for men,  it was an article about another emotion Pinterest is known to stir up that caught my attention. The post describes how Pinterest is making people depressed and stressed over everything they did not have- the home, the marriage, the size 2 wedding dress, and 10 carat engagement ring.

This silly approach ruins the point of pinning. For me it is a place to organize your dreams in addition to just organizing your daily life, from what to feed your family for dinner to landscaping your yard. It makes me more focused on my goals. I actually find it a great way to de-stress. Pinterest increases my drive and makes me more ambitious to a degree. A visual collection of to-do lists! What is not to love?

Maybe women do like to organize more. It’s a critical skill which lets us taste what it is like to have it all, and keep tabs on everything. But at the end of the day is being OCD (Obsessive Compulsive Disorder) considered feminine? Isn’t everybody just a little obsessive?

Sharing Pins From Strangers Is a Big Part of the Fun. Image Credit: Flickr

This is precisely why I think Pinterest is not just a “women only” site, and the people at Pinterest agree, stating that while “people who initially discovered Pinterest were largely women…The act of collecting is a universal behavior.”

I think that even though women may have driven over in droves from the start, Pinterest is for everybody. The point is to share, people! That is actually one of my favorite things about the site: sharing with people you know, and people you do not know. Actually, the latter usually have some of the best pins.

As we learn, explore and remember through pictures, let us keep the Internet gender neutral for as long as we can. After all, great ideas know no gender barriers.

PS If you are as addicted, follow me on Pinterest!

*This post of mine was also published on Forbes Woman & Huffington Post.

2 comments

  1. Hi Anushay, great post! I agree, Pinterest is for everybody! I love Pinterest and admittedly, most of my male friends do not. However, I think it’s interesting that the UK has a more gender balanced user ratio than the US (mentioned in the article you linked to), and I wonder if the gender charged atmosphere around Pinterest says more about gender stereotyping behaviors in the US than anywhere else. After all, isn’t launching “male” versions of Pinterest simply encouraging and reinforcing the idea that Pinterest isn’t for guys, and discouraging guys from joining? Just the idea that there are male versions of Pinterest (to me, anyway) clearly shows that the idea of an online pin-board is not an exclusively female concept or female behavior.

  2. This is a great ad for pinterest; It sounds addictive, completely up my alley — and bad for ones eyes – do it on the iPad at least. Love your writing.

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